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The State of RV Park Marketing: 2026 Industry Benchmark Report
Download the most comprehensive analysis of RV park marketing performance, technology adoption, and revenue trends. See how your park compares.
Data beats opinions. Every time. That's why we compile this annual benchmark report — to give performance-driven park owners the hard numbers they need to make smarter decisions.
This isn't marketing fluff. It's a research-backed analysis of website performance, advertising costs, conversion rates, technology adoption, and revenue trends across the outdoor hospitality industry. We collected data from parks of every size and region to create the most complete picture of where the industry stands and where it's heading.
Use these benchmarks to measure your own performance, identify your biggest gaps, and build a data-driven strategy for the year ahead.
What You'll Get
- Industry-wide benchmarks for website performance scores, load times, and mobile optimization.
- Average Google Ads costs and conversion rates by region and park size.
- Technology adoption trends: booking systems, CRMs, and marketing platforms.
- Revenue-per-site benchmarks across different property types and locations.
- The gap between top-performing parks and the industry average (it's bigger than you think).
- Data-backed predictions for the trends that will shape 2026 and beyond.
Compiled from real industry data by a 4th-generation operator. No vendor bias.
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