How to Significantly Increase Your Website Conversion Rate Using Customer Avatars

Why Your Website Isn’t Converting Visitors into Tenants

Your website is speaking to everyone, which means it’s connecting with no one. When you try to appeal to every possible prospect, your message becomes generic and forgettable.

The solution? Create a customer avatar and speak directly to your ideal tenant as if you’re having a one-on-one conversation.

The Psychology of Decision Making

People make emotional decisions first, then justify them with logic. They don’t want facts and data—they want to feel understood and connected.

Example: You don’t buy a TV because of technical specifications. You want it (emotional desire), then justify it with productivity, time-saving, or relaxation benefits (logical justification).

Your website must trigger that emotional “I want this” response before listing amenities and rates.

My Background: Three Generations of Park Marketing

I’m Jason Ayers from RV Park Marketing Experts, where we specialize in mobile home park, RV park, and RV resort marketing. Growing up in this business across three generations and managing five parks plus an apartment complex taught me what really converts prospects into long-term tenants.

The Customer Avatar: Your Secret Conversion Weapon

A customer avatar is a detailed profile of your ideal tenant. Instead of trying to attract everyone, you identify the sweet spot where your best tenants overlap and speak directly to that person.

Why this works: When your ideal prospects read your website, they think, “This place gets me. They understand exactly what I’m looking for.”

Creating Your Customer Avatar: The Step-by-Step Process

Step 1: Analyze Your Best Tenants

Look at your existing tenant base and identify three distinct groups. Find the overlap. These shared characteristics define your ideal tenant profile.

Step 2: Build a Detailed Persona

Create a specific person with:

• Name: Sally (for example)
• Age: 63 years old
• Situation: Traveling with husband Ron
• Interests: Golf, shopping, community events
• Values: Building relationships with other RVers, returning to familiar places with friends

Step 3: Understand Their Fears and Concerns

What keeps your ideal tenant awake at night?

• Will it be too noisy to sleep well?
• Is the area safe and secure?
• Will they get a good spot in the park?
• Are the amenities actually well-maintained?
• Will they fit in with the community?

Step 4: Find a Visual Representation

Professional copywriters find a photo representing their target market and keep it visible while writing. This keeps the focus on speaking to a real person, not an abstract audience.

Transform Your Website Copy: From Generic to Personal

Generic approach: “Everyone who comes here loves our resort!”

Avatar approach: “We believe you’ll love our golf course, and here’s why…”

Generic approach: “We have great amenities for all guests.”

Avatar approach: “After your morning round of golf, join Sally and Ron at our weekly community barbecue where lasting friendships begin.”

Notice the difference? The avatar approach feels like a conversation with someone who understands your specific desires and concerns.

The Conversion Rate Math That Changes Everything

Current scenario: 200 weekly website visitors × 1% conversion rate = 2 new tenants per week

With customer avatar optimization: 200 weekly visitors × 2% conversion rate = 4 new tenants per week

Result: You’ve doubled your weekly revenue from website traffic without spending more on advertising.

Scale this up: Triple your conversion rate to 3% and you’re generating 6 new tenants weekly. That’s 3x your original revenue from the same traffic.

Implementation: Your Customer Avatar Worksheet

Demographics:

• Age range
• Income level
• Travel style (RV type, stay duration)
• Group composition (couples, families, solo travelers)

Psychographics:

• Values and priorities
• Lifestyle preferences
• Community vs. privacy preferences
• Activity interests

Pain Points:

• What frustrates them about other parks?
• What are their biggest concerns when choosing a park?
• What past experiences do they want to avoid?

Goals and Desires:

• What does their ideal park experience look like?
• What would make them choose your park over competitors?
• What would make them return year after year?

Stop Speaking to Everyone and Start Converting Your Ideal Tenants

Your website should repel people who aren’t a good fit while magnetically attracting those who are perfect for your community. This isn’t about being exclusive, it’s about being effective.

When you speak directly to your ideal tenant’s desires and concerns, conversion rates soar because the right people feel understood and connected to your park before they ever visit.

Ready to Increase Your Website Conversion Rate?

Creating an effective customer avatar requires deep analysis and strategic thinking. If you own a park with 100+ spaces and want professional help developing your customer avatar and rewriting your website for maximum conversions, let’s discuss how to transform your website into a tenant-generating machine.

Your ideal tenants are searching for parks right now. The question is: will they recognize your park as their perfect fit?