RV Park Marketing Plans
If you want to maximize your cash flow, revenue and return on investment (ROI), you need a tested and proven RV park marketing plan that works.
In the past, all you needed was a website for your RV park, resort or campground.
Times have changed.
Automated RV Owner Attraction System™
We developed the Automated RV Owner Attraction System™ after years of testing and perfecting using our own parks as a laboratory to figure out what works and what doesn't work. The system recognizes the three following truths:
- You can have the best website in the world, but if not enough people visit it, your revenue and profitability will suffer.
- If you send a lot of RV owners to your website and it doesn't convert visitors into reservations, it doesn't matter how much money you spend on advertising.
- If you're getting a lot of negative online reviews or if your competition is collecting more positive reviews than you are, it won't matter how many people you try to attract to your website. Your competition will have a more powerful message in a world that's training people to rely on online reviews to help them make a decision.
If you want to win today, each of the following pieces of the puzzle need to be in place:
When you invest in each piece of the puzzle, and you end up with a guest attraction system that has three "marketing assets" deployed to increase revenue, ROI, certainty and predicability.
Attract RV Owners to Your Website
RV Park Advertising
When you're ready to stop hoping you'll be found online, and you're ready to take control of your park's destiny, it's time to consider a special kind of paid advertising.
This is the fastest, most affordable, and most controllable way to drive RV owners to your website so they can make a reservation.
Convert Website Visitors Into Reservations & Guests
RV Park Website Design & Optimization
Today, the majority of RV owners are looking for their next park online. When they reach your website, what kind of first impression does it make? Is it easy to view your website on a phone? Does it sell your visitors on making a reservation or does it confuse them? Does it make your park feel inviting or does it make your park feel like it's out of date?
Deliver An Experience Worthy of a Positive Online Review
Revenue Shield (Reputation Management)
A large number of your potential tenants and guests are going online to see what your guests have said about your park or resort. Negative online reviews hurt your reputation and lead to missed opportunities. What are you doing to actively improve and defend your park's reputation online?