How to Choose a Website Designer for Your Mobile Home or RV Park So You Can Turn Website Visitors Into Paying Guests
Your Website Isn’t Meant to Be a Brochure (It’s a Revenue Machine)
Most park owners choose website designers based on pretty portfolios and flashy graphics. This is a costly mistake that leaves money on the table every single day.
Your website has one job: convert visitors into paying tenants.
Everything else is secondary.
The Real Purpose of Your Park Website
Your website is a 24/7 salesperson that never takes a day off. While you sleep, it should be qualifying prospects, answering questions, and converting visitors into revenue.
Not a pretty brochure. Not a digital business card. A revenue-generating machine.
My Background: From Park Operations to Marketing Expert
I’m Jason Ayers from RV Park Marketing Experts. We help RV parks, RV resorts, and mobile home parks maximize revenue by increasing occupancy through strategic marketing.
I grew up in this business, working every role from maintenance to management across five parks and one apartment complex. This gives me unique insight into tenant, management, and owner perspectives.
Key insight: 95% of our tenants now come from the internet. Your website isn’t optional. It is mission-critical to your revenue.
The Three Essential Components of Revenue-Driven Design
1. Response-Driven Design (Not Just Responsive Design)
Responsive design = looks good on computers, phones, and tablets
Response-driven design = built specifically to convert visitors into tenants
While responsive design is important, response-driven design focuses every element on one goal: getting people to rent from you.
2. Persuasive Copywriting
If you want your website to sell, your content must sell. This requires copywriting, which is the science and psychology of salesmanship in print.
Generic content says: “We have clean facilities and friendly staff”
Persuasive copywriting says: “Enjoy spotless facilities maintained daily by our dedicated team, so you can focus on relaxation instead of worrying about cleanliness”
The difference? One lists features, the other sells benefits and emotions.
3. Market Empathy
Your designer must understand your ideal tenants deeply enough to speak their language and address their specific concerns.
Without market empathy: Generic websites that could work for any business
With market empathy: Targeted messaging that resonates with RV travelers and mobile home residents specifically
Why Most Website Designers Fail Park Owners
Generic web designers create pretty websites that don’t convert because they:
- Don’t understand the park industry
- Focus on aesthetics over revenue generation
- Use generic messaging that doesn’t resonate with your market
- Can’t empathize with tenant decision-making processes
Result: Beautiful websites that generate few leads and less revenue.
What to Look for in a Park Website Designer
Industry Experience
- Do they understand the unique challenges of park marketing?
- Have they worked with successful parks before?
- Can they speak knowledgeably about your target market?
Conversion Focus
- Do they talk about conversion rates and revenue generation?
- Can they show examples of websites that actually generate bookings?
- Do they understand the customer journey from prospect to tenant?
Copywriting Skills
- Can they write persuasive, benefit-driven content?
- Do they understand the psychology of your target market?
- Are they focused on selling, not just informing?
My Competitive Advantage
Having grown up in the park business, I possess natural market empathy that generic designers can’t replicate. I understand:
- What concerns first-time RV park visitors have
- How long-term mobile home residents make decisions
- What amenities matter most to different tenant segments
- How to position your park against local competition
This insider knowledge translates into websites that convert visitors into revenue.
Stop Treating Your Website Like a Business Card
Your website should be your hardest-working employee. Every page, every headline, every image should be optimized to turn browsers into bookers.
The question isn’t: “Does it look professional?”
The question is: “Does it generate revenue?”
Ready for a Revenue-Generating Website?
If you own a park with 100+ spaces and want a website that actually converts visitors into paying tenants, let’s discuss how we can transform your online presence into a revenue machine.
Your competition is already online. The question is: are they converting better than you?