Here’s How to Protect Your Online Reputation From Customer Service Issues You May Not Even Know Exist…
Poor Customer Service = Bad Reviews for Your RV or MHP = Lost Revenue
Poor customer service is one of the fastest ways to tank your online reputation. When tenants have negative experiences with your staff, they don’t just leave—they leave scathing reviews that drive away future prospects.
The math is simple: Would you choose a 2-star park or a 4-star park? Your prospects make the same choice every day.
Why This Matters More Than Ever
Amazon started the review revolution, Google amplified it, and now everyone checks reviews before making decisions. When people search for mobile home parks, your star rating determines whether they even consider your property.
The worst online presence you can have? Complaints about management, maintenance response times, and poor customer service. These reviews are poison to your revenue stream.
My Background: Three Generations in the Business
I’m Jason Ayers from RV Park Marketing Experts and Mobile Home Park Classroom (the online property management training program for manufactured housing community and RV parks), where we make mobile home park marketing simple. I was born in a mobile home park, grew up in the business, and my family has owned parks for three generations.
After working in retail and corporate environments, I chose to focus on what matters most: attracting quality tenants and creating exceptional customer experiences that maximize revenue.
The Wrong Approach: Blaming the Person
Here’s the biggest mistake park owners make: they assume poor customer service means they hired the wrong person.
While hiring issues exist, this approach misses the real problem. Before you fire someone, examine your systems.
The Real Problem: Poor Training and Performance Management
From my experience in corporate performance management, poor customer service usually stems from:
Poor training: Staff don’t know the right way to handle situations Poor performance management: No systems to ensure quality service delivery
Most people want to do good work. If you hire well, they’ll do their best with whatever tools and knowledge they have. The problem is they often lack the skills to deliver exceptional service.
The Ritz-Carlton Standard
Why can Ritz-Carlton create amazing customer experiences consistently? They have:
- Comprehensive training systems
- Clear performance standards
- Ongoing performance management
- Proven tools and processes
The Challenge for Park Owners
Training staff to deliver exceptional customer service is time-intensive, especially for remote owners. How do you train managers in another city or state to create consistently high-level service?
The Solution: Systematic Training
When we owned five parks and one apartment complex, ensuring consistent training across properties became impossible using traditional methods.
That’s why I created Mobile Home Park Classroom—a complete training curriculum that transforms average managers into customer service superstars.
What Mobile Home Park Classroom Includes
Video lesson library: Step-by-step slideshow training modules Live role-play scenarios: Watch experienced managers handle real situations Hiring systems: How to find and hire A-player property managers who elevate everyone around them
Simply give your manager login credentials and they get world-class training without your time investment.
Your Action Plan
If you’re experiencing poor customer service, examine your training and performance management systems:
- Are you training staff for exceptional service?
- Do you have performance standards in place?
- Are you measuring and managing against those standards?
The Customer Service Shield
Here’s a bonus insight: exceptional customer service can overcome minor property issues. Tenants will forgive maintenance problems if they feel genuinely cared for by your staff.
Poor customer service, however, amplifies every small problem into a major complaint.
Transform Your Customer Service Today
Stop losing revenue to poor reviews caused by inadequate training. Get the complete customer service training system that turns your staff into tenant retention machines.
Great customer service isn’t optional—it’s your most powerful revenue protection tool.