Double Your Website Conversions with Strong Calls to Action
The Simple Change That Doubles Revenue
Going from 1% to 2% conversion rate doesn’t sound like much, but it doubles your tenant acquisition. If 100 people visit your website weekly, that’s the difference between 1 new tenant and 2 new tenants every week.
That extra tenant could be worth $400-800 monthly, depending on your rates. Annually, that’s $4,800-9,600 in additional revenue from one simple website improvement.
The Conversion Formula That Drives Revenue
Website Visitors x Conversion Rate = Guests
Guests x Rental Rate = Revenue Per Month
Your goal: increase the percentage of visitors who become paying tenants. Every improvement in conversion rate directly multiplies your revenue without spending more on advertising.
My Background: Three Generations of Park Revenue Optimization
I’m Jason Ayers from RV Park Marketing Experts, where we make mobile home park, RV park, and RV resort marketing simple and profitable.
Growing up in this business across three generations, working every role from maintenance to management, and operating five parks plus an apartment complex taught me what actually converts prospects into revenue.
What Is a Call to Action?
A call to action tells visitors exactly what to do next. Every page on your website should have one clear purpose and one specific action you want visitors to take.
The problem: Most park websites leave visitors guessing what to do next. Confused visitors become lost revenue.
The Page-by-Page Strategy
Each page should guide visitors through your conversion funnel:
Amenities Page Goal: Get them to visit the RV Spaces page
RV Spaces Page Goal: Send them to the Reservation page
Reservation Page Goal: Secure a deposit and booking
Know the specific purpose of each page, then craft your call to action accordingly.
The Three Elements of Strong Calls to Action
1. Crystal Clear Clarity
Visitors should instantly understand what action to take. Remove any ambiguity about next steps.
Weak: “Contact us if you’re interested”
Strong: “Reserve your RV space now”
2. Commanding Language
Give confident, direct commands. Weak language destroys trust and conversions.
Weak sales approach: “Well, you know, if you want to sign up, we can talk more and figure it out.”
How does that make you feel? Uncertain? Unconfident in their ability to deliver?
Strong calls to action:
- “Spaces are extremely limited. Click here to make a reservation.”
- “Reserve your space now.”
- “We can only hold your space for the next 10 minutes.”
Confident language builds trust and urgency.
3. Remove All Distractions
Strip every element that doesn’t support your desired action. Studies show people prefer fewer options, but when presented with too many choices, they make no decision at all.
Audit each page: What information isn’t relevant to the specific action you want? Remove it.
The Conversion Formula in Action
Every effective page follows this structure:
- What you have (your offering)
- What it does for them (the benefit)
- What to do next (clear call to action)
The call to action is where most parks fail. It’s the difference between browsers and bookers.
Why Professional Copywriting Matters
Creating compelling calls to action is part art, part science, part psychology. Professional copywriters command high fees because effective copy directly generates revenue.
The challenge: Doing this really well requires understanding human psychology, sales principles, and your specific market’s motivations.
Your Action Plan: Audit Every Page
Step 1: Identify the purpose of each website page
Step 2: Create one clear call to action per page
Step 3: Use commanding, confident language
Step 4: Remove everything that doesn’t support your desired action
Step 5: Test and measure conversion improvements
The Revenue Impact of Strong Calls to Action
Improving your calls to action is one of the fastest ways to increase revenue because it:
- Costs nothing to implement
- Improves every visitor’s experience
- Compounds over time as more traffic flows through
- Works 24/7 without additional effort
Stop Losing Revenue to Weak Calls to Action
Every day your website has weak, unclear, or missing calls to action, you’re losing qualified prospects to parks with stronger conversion systems.
Your visitors want to take action, they just need clear direction on what to do next.
Ready to Transform Browsers into Bookers?
If you own a park with 100+ spaces and want professional help implementing conversion-optimized calls to action that turn more visitors into revenue, let’s discuss how to transform your website into a tenant-generating machine.
The difference between successful parks and struggling parks often comes down to this: knowing exactly what to ask visitors to do next.