Here’s a Simple Technique to Persuade More of Your Website Visitors to Take Action and Call You or Reserve a Space
Hi, it’s Jason Ayers, and in today’s video we’re going to talk about low conversion rates and how you can increase your conversion rates using something called Strong Calls to Action.
This is a fairly simple video, but by the end of the video you’ll know exactly what to look for on your website to increase the amount of tenants that you are converting into customers.
So, if we remember that we have tenants that are coming to, or potential tenants that are coming to our website, we want to convert them into tenants because that leads to revenue, which is what we want ultimately to increase. And we want to increase this percentage, the percentage of people that come to the site and turn into tenants.
Because obviously the difference between 1% and 2% is if you have a hundred people come into your site, that leads to one tenant. If we can increase that to two percent, it’s two tenants. So that’s an additional tenant per week or per day or on whatever basis we’re looking at. That is a pretty big improvement.
So just a little bit of background on me and why I’m qualified to talk about all of this stuff. My name is Jason Ayers. I have a company called Send More Leads where we make RV park, RV resort, mobile home park marketing simple.
I grew up in the business, have done virtually every job in the business from maintenance to management. We’ve had five parks at one point and an apartment complex and I chose to focus on marketing, acquiring the tenants and after I learned how to do that well for our own parks, I branched out and started doing it for other parks as well.
So, what is a strong call to action and how can we get more of those people to convert? Well, the call to action is what you want them to do. If you think about your website, your website might be made up of different pages.
And let me ask you right now, do you know what the purpose is for each of those pages? If there’s one thing you want the person to do after visiting each of those pages, what is it? And it’s going to vary by the page.
So if this page is about your amenities, this page is about RV spaces, and this page is your reservation page, we have a different desired outcome or action that we want to happen for each of those, right?
If they land on the amenities page and we’re trying to attract RV tenants, then maybe what we want them to do is to visit the RV page. And if they visit the RV page, what we want them to do is to visit the reservation page. And if they visit the reservation page, So what we want to end up with is, let’s say, a deposit and them pulling into your park in their big RV, right? So that you can increase your revenue.
So by knowing the purpose of each page, we can come up with a very strong call to action, a very clear call to action on each page. And you need a couple of things.
One thing is you need clarity, which we’ve kind of talked about.
What do you need this page to do? You want clarity, you want them to know exactly what they need to do.
The next thing is you need to give them a command.
Now this is where I see a lot of people who are not natural born salesmen, if there is such a thing or who are not trained in sales, when they ask for the person to take action, they do it in a weak way.
They don’t do it in a strong way. So you’ve probably experienced this when someone has tried to get you to buy something, especially if they’re new in business or if they’re trying something new and they say, “Well, you know, if you want to sign up, we can talk more and we can figure it out.”
How does that sound to you? Does that make you feel like the person’s confident? Does it make you confident in their product? It does it, does it.
You want the person you’re talking to to be confident that they know what they’re doing. So you want to give them a strong command.
Spaces are extremely limited.
Click here to make a reservation, right?
From this page to this page.
Click here to reserve your space now, right?
We can only hold your space for the next 10 minutes, right?
Those are very clear, strong calls to action.
The third thing you want to do is you want to remove distractions. So you want to look at your pages and you want to say, “What elements on this page, what information that we have here is not relevant to the thing that we want them to do?”
And let’s strip all of those out.
They’ve done some studies with humans and they’ve found that we have a tendency to like few options, but once there are more than a few options, we make no decisions. We get overloaded and we just move on to somebody else who’s just going to give us one to three options.
So you want to remove any distractions from the pages and make it crystal clear what you want them to do. And essentially what you’re doing with all of this is you’re following a little formula which is you’re telling them what you have, what it will do for them, and then you’re telling them what to do next.
So this is our focus right here, telling them what to do next in this video. Now the real challenge in all of this is this part, getting that part right. Professional copywriters, people who study copywriting, who spend a ton of time copywriting, and copywriting is just the art of salesmanship and print.
It’s the ability to use words to persuade people to get them to take action to come to your park, for example, and make a reservation so that you can make revenue.
The challenge is in doing that really well because it’s part art, part science, part psychology and the people that do it well get paid very well to do it because the bottom line is it results in more revenue to you. So check over your site, look and make sure each page is very clear what you want the person to do.
You know follow these steps, make sure there’s clarity, give them a command, remove distractions and it should increase your conversion rate.
If you own a park that has a hundred or more spaces and you’d like to find out more about me helping you implement these things so that you can increase your conversion rates and make more revenue.
Click the button below or to the side of this video to find out more now. Because we weren’t in the arduous state.