Here's How to Pick the Right Website Design For Your New RV Park Or Development So You Can Convert Visitors Into Paying-Tenants...

How to Choose the Right Website Design for Your New RV Park or Development

Welcome to RV Park Marketing Experts! I’m Jason Ayers and today, we’re going to discuss how your website design impacts your bottom line.

By the end of this guide, you’ll understand the key elements your website needs to maximize your revenues and occupancy rate.

A Little About Me

Before we dive in, let me introduce myself. I am Jason Ayers and I run RV Park Marketing Experts. Our mission is to simplify marketing for RV parks, RV resorts, and mobile home parks, helping you maximize occupancy rates and revenues.

I grew up in the mobile home and RV park business with three generations of my family involved. From owning five parks and an apartment complex, to doing virtually every job in the business, I’ve gained a wealth of experience. Now, I focus on marketing, attracting tenants to your park.

RV Park Website Design and Your Bottom Line

When it comes to website design, it’s not just about the aesthetics. The design itself, along with other elements, can significantly influence your bottom line.

Many websites, either templates or purchased services for RV parks and mobile home parks, are designed to look pretty or flashy. While a visually pleasing site is important, it’s even more critical to convert visitors into tenants.

Remember: The goal is to maximize the conversion rate, not just to have a beautiful site.

Response-Oriented Design

Your website should feature a clean, professional, modern design that’s not too cluttered. It should clearly indicate the action a visitor needs to take to become a tenant.

Having a design that prompts a response is crucial. A response can come in the form of a reservation, an inquiry, or a call to the park. These actions lead to conversions and generate revenue for you.

The Importance of Tracking and Analytics

Another critical factor in website optimization is tracking or analytics. It’s essential to measure how many people visit your site, which pages they visit, and how many convert into tenants.

Remember the old saying, “What gets measured can be improved.”

Website Architecture and Hosting

Website architecture and hosting are crucial for a smooth and quick functioning website. You want your website to be fast, secure, and reliable. This is especially important for mobile users who won’t wait long if your site doesn’t load quickly.

Mobile Responsiveness

In today’s world, your website needs to be mobile responsive. It should adjust its layout based on the device used by the visitor. Whether someone is using a desktop, tablet, or smartphone, your website should always look good and be easy to navigate.

Get in Touch

If you own a park with 100 or more spaces and want to discuss how we can help you put these things in place, click here to schedule a call.