Your RV park's website design directly impacts how much money your park makes and your return on investment (ROI).
To maximize your cash flow, profitability and ROI, you need a way to consistently turn your park's website visitors into short-term guests and long-term tenants.
Most owners make the mistake of focusing on SEO, social media, and paid ads while ignoring what happens after an RV owner lands on your website.
Your RV park or RV resort's website design will make the difference between an RV owner staying with you or staying with one of your competitors. That's why we created the...
Automated RV Owner Attraction System™
Your park's website is the most important part of the marketing equation and is the key in our Automated RV Owner Attraction System™. It's what we call a binary lever. Visitors will either pull the lever and rent from you or they will click back and rent from your competition.
If your website isn't converting website visitors into reservations and guests, it represents a "single point of failure." It won't matter how many people you send to your website if your website fails to persuade visitors that your park is the best place to stay given their needs and requirements.
When you invest in a website that converts visitors into reservations and rentals, your website becomes a digital asset. Your digital asset should be designed to maximize the value of your physical asset (you park or resort).
ATTRACT
Attract The MAXIMUM Number of RV Owners to Visit Your Website
CONVERT
Convert Your Website Visitors Into Revenue Through Reservations
DELIVER
Deliver An Experience Worthy of Giving a Positive Online Review
When someone visits your RV park's website, it should be doing the heavy lifting for you. Your RV park's website should persuade your visitors to either make a reservation or to call your manager. If it's not (and you have vacancies), you have a serious problem.
Your future guests and tenants have a lot of choices. What are you doing to make your park or resort the 'no-brainer' place to stay?
Do You Have a "Strategic Positioning Plan" For Your Park or Resort?
- Why should an RV owner rent from you instead of your competition?
- What makes you different?
- What makes your park or resort the clear choice?
- How are you positioning yourself relative to competition?
Before we ever touch your website, we do an in-depth Strategic Positioning Plan.
This plan is designed to do one thing - to make it a 'no-brainer' decision to stay at your park or resort.
Your positioning should make it easy for your ideal guests and tenants to come to the conclusion that your park is the best place to be.
Is Your Website Engineered to Fill Your Park?
- Does your website make it easy to make a reservation or to call for more information?
- Are any of the elements on your website confusing?
If you confuse them, you lose them.
If you make it difficult to find what they are looking for, you lose them.
The RV park websites we design are easy to navigate, easy to understand, and most importantly, they are engineered to generate reservations to fill your park, resort or campground.
First Impressions Are Everything Online
Your park's website is often the first impression you'll make upon potential tenants or guests. If they like what they see, they'll stay on your site. However, if they don't like what they see, they are gone (for good).
Your website needs to be designed to engage, persuade, and convert your RV park's website visitors into guests.
Mobile-Friendly Website Design Is Now Required
By 2011, almost half of the U.S. population was using a smart phone. Now, there's a very good chance that well-over 50% of your website visitors are using a mobile phone or device.
If your website isn't mobile-friendly and optimized for mobile, you are going to be penalized by Google and your website visitors are not going to have a good experience.
Being mobile-friendly and mobile optimized is now a requirement for owners that want to fill their parks.
It's Time to Turn Your Website Into a 24/7 Salesperson
Imagine investing in a sales team to work 24 hours a day, 7 days a week to persuade RV owners to choose to stay with you instead of with your competition.
Your RV park's website needs to be a tireless salesperson that works around the clock to convert visitors into paying guests. Make sure it's a great salesperson.
