Your RV park's website design plays a key role in determining how much money your park makes and your return on investment (ROI).
If you want to maximize your cash flow, profitability and ROI, you need a way to consistently turn people who are considering staying in your area into guests at your RV park.
Whether you're relying on people finding you on the Internet or paying for ads to drive visitors to your website, your RV park's website design can make the difference between a guest staying with you or staying with your competition.
Automated RV Owner Attraction System™
Your park's website is the most important part of the marketing equation and is the central component in our Automated RV Owner Attraction System™.
If you're website isn't converting website visitors into reservations and guests, it represents a "single point of failure" in your business and it won't matter how many people you send to your website.
When you invest in a website that does it's job (converting visitors into reservations and stays), it becomes an asset.
In our experience, that's often a new and exciting concept to RV park owners who want more certainty, predictability and ROI.
When someone visits your RV park's website, it should be doing the heavy lifting for you. Your site should persuade your visitors to either make a reservation or to call your manager. If it's not doing that well and you have vacancies, you have a serious problem.
Is Your Website Engineered to Fill Your Park?
Does your website make it easy to make a reservation or to call for more information? Are any of the elements on your website confusing? If you confuse them, you lose them. If you make it difficult to find what they are looking for, you lose them.
The RV park websites we design are easy to navigate, easy to understand, and most importantly, they are engineered to generate reservations to fill your park, resort or campground.
First Impressions Are Everything Online
Your park's website is often the first impression you'll make upon potential tenants or guests. If they like what they see, they'll stay on your site. However, if they don't like what they see, they are gone (for good).
Your website needs to be designed to engage, persuade, and convert your RV park's website visitors into guests.
Mobile-Friendly Website Design Is Now Required
By 2011, almost half of the U.S. population was using a smart phone. Now, there's a very good chance that well-over 50% of your website visitors are using a mobile phone or device.
If you're website isn't mobile-friendly, you are going to be penalized by Google and your website visitors are not going to have a good experience.
Being mobile-friendly is now a requirement for owners that want to fill their parks.
Turn Your Website Into a 24/7 Salesperson
Imagine investing in a sales team to work 24 hours a day, 7 days a week to persuade RV owners to choose to stay with you instead of with your competition.
Your RV park's website needs to be a tireless salesperson that works around the clock to convert visitors into paying guests. Make sure it's a great salesperson.