Here's How to Protect Your Park's Reputation From Guests and Tenants Who Prefer to Leave Negative Reviews Online (Instead of Telling You What Needs to Be Fixed)...

Hi, it’s Jason Ayers and I made this video for you to talk about one of the revenue killers for your park and that is bad reviews, specifically negative online reviews that make your park look bad and what you can do about it.

And there are a number of different ways that you can end up getting a negative online review. And today we’re going to focus on one of them I call “unvoiced complaints.” And this is a tricky one to deal with.

So somebody has a problem, they don’t say anything, they leave, and then they leave you a negative online review.

And then future tenants that are looking at your area, they’re driving in in their RV or they’re thinking about renting at your park, they look and they see that you only have maybe an average of a couple of stars instead of five stars or four stars.

And this can be a big problem because if your competition is actively working to get positive reviews right now, and they have, let’s say, four stars, this is your competition, and this is your park, people having a bigger and bigger bias or tendency to just look at the star rating and say, “hey, there’s a four-star park, let’s go there.” All right, we don’t wanna go to the two-star park.

So how do you solve this huge problem of unvoiced complaints? So let me just give you an introduction into who I am and how this came up for me and why I’m qualified to talk about it.

So my name’s Jason Ayres. I have a company called Send More Leads where we make RV park, resort, and mobile home park marketing simple.

And I grew up in the mobile home park business. I was born in a mobile home and RV park. My family had been in the business for three generations on the ownership and management side. And I chose to focus on marketing.

How do we get tenants into the park?

How do we convert those visitors into tenants?

How do we find great tenants?

How do we make sure they’re happy?

So if you don’t know what their complaint is, you obviously can’t solve it, right? And you probably would solve it if you knew what the problem was.

But the problem is people are relatively, some people are relatively shy. Other people will tell you immediately, right? They’ll give you a call or they’ll come up to the office and they’re saying, “Hey, we have a problem with our space.

This won’t work or that won’t work or our neighbors being too loud or whatever it is.” And you can resolve it.

But what about all those people that don’t say anything and get to hide behind anonymity on the internet and then leave you a complaint that leaves you in this really bad situation? Well, obviously you can’t solve it if you don’t know what it is.

So what you need to do is you need to be proactive. You need to go out and find out whether or not they have a problem and if they do, then you solve it.

So how do you do that? Well you need to follow up with your tenants, especially your new tenants that are moving in.

Now, this is true for RV parks and mobile home parks, but especially true with RV tenants, right, because they may not be there for very long. So you need a way to proactively find out and then solve their problem and, you know, to make sure that they’re happy.

And if they’re happy, you want to ask them for a review. Right? Now, the time to ask them for a review is not when they have a problem. It’s once you find out that they’re actually happy. So what I did, and you can develop your own system or you can feel free to use mine, is

I developed a software solution for this where we collect their contact information when they move in and then the thing automatically follows up with them. It goes one of a couple of different directions. So we follow up, right, and one of two things happen. Either they’re happy or they’re not happy, right? If they’re not happy, then we fix it.

If they are happy, then we ask them for a review because one way to deal with these negative reviews is to drown them with positive reviews, right? So we want to make sure we’re asking for those positive reviews from the people that we know are happy. So

I developed a software solution called Revenue Shield, which does this automatically. We just plug it in to your park and you take a couple of steps and it starts to follow up with them and you start to get this information back. You find out if they’re unhappy and you find out if they’re happy and it asks for a positive review if they are happy.

Now, does it work 100%? No, of course not. No solution is going to work 100%, right? Some people just won’t say anything. They won’t respond. You may even ask them, you know, “Are you happy with everything?” And they may even then be too shy to say anything so that you can fix it. So that’s why it’s important to get as many positive reviews as you can.

So I encourage you to put something like this in place or click the button below now to find out about Revenue Shield.

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