I was surprised to see how a lot of RV park owners and managers are handling their RV park marketing on a 17 day trip I just took from Arizona to the Canadian Border near Glacier National Park.
A lot of parks were relying on their traditional road-side signs, billboards, grocery-store billboard ads and directory listings, but not very many are taking advantage of the way that modern families look for a place to stay.
We visiting 12 National Parks and State Parks along the trip and even though the areas surrounding these tourist attractions are often great locations for a seasonal or year-round RV park, I noticed that a lot of RV parks weren’t taking advantage of online marketing for their RV parks.
Granted, these parks are located in prime locations, which helps them during the busy season because of limited availability. But what happens if your park has competition or if you aren’t located in a prime location loaded with tourists?
Billboards & Road-Side Signs Aren’t Enough to Market Your RV Park
Billboards and road-side signs are definitely effective, but when we were driving after dark, I noticed it’s difficult to pay attention to the road and to look for signs, much less read what they have to say when we are traveling at 55 miles per hour or more.
Like most couples and families, we were traveling with iPhones in our pockets, an iPad with AT&T Internet Service and laptops.
How Modern Families & Couples Search for RV Parks
Because we love to soak up everything we see along the way, we often don’t plan ahead to reserve a place to stay for the night. Instead, we pull over, pull out our phones and start searching for a place to sleep or eat…
What does this mean to you as an RV park owner?
If you have a strong position on the Internet via paid advertising, your website, or videos, then you are most likely going to get the business if you have availability.
If you don’t have a web site or if your website isn’t on the first page of results when a potential tenant looks at their phone, then you are most likely going to be passed by.
What Can You Do If You Don’t Have a Strong Online Presence?
What can you do if this describes your situation?
You can start by checking out this RV Park Marketing Case Study where we took an RV park with no online presence and transformed it into a park that generates almost all their business from the Interent or you can contact me directly using the form at the bottom of this page and we can talk about what you can do to make sure your RV Park is found on the Internet.
If you need help, give us a call or schedule a time to see if we’re a fit.