An RV Park Copywriter Should Know the Industry

How to Use Pay Per Click Ads to Market Your Mobile Home and RV Park

In the last blog post, we talked about marketing your park with YouTube videos and how videos can help you leapfrog the competition.

Today, we’re going to talk about how you can rocket your park straight to the top of the search engines with a more advanced strategy.

Despite the claims of search engine optimization (SEO) companies who promise they can get your website to the top of Google, the truth is, there is only one way to assure a top spot in the search engines…

Pay Per Click Ads

Pay Per Click, or “PPC” ads, are just what they sound like – an advertisement you pay for every time someone clicks on your ad.

Here’s an example of a PPC ad:

RV Park PPC Ads

An example of a PPC ad displayed on Google.com when searching for “RV Parks in Branson, MO”

This ad shows up at the top of Google (right below the Google Places results which you learned about if you downloaded or free 7 Step RV Park Marketing Plan, which also works for mobile home parks).

This is how Google and Bing and the other search engines make their money.

They give preferred positioning to businesses willing to pay for ads.

Because you pay for each click, it makes sense to make your website as easy to use and as persuasive as possible (you can read more about MHP and RV Park web design here).

How Can PPC Ads Work For Your Park?

Let’s assume your website is not on the first page of Google (which means not many people are going to find or click-through to your website).

You decide to follow the steps in our free 7 Step RV Park Marketing Plan, but you want to start getting visitors to your website as soon as possible, so you do some “keyword research” and write some PPC ads.

If you choose the right keywords, write your ads well, and choose the right bidding strategy, and create a good “landing page” (more about that in a minute), your ads will show up on the front page of Google (I did say this was an advanced strategy, right?).

When someone clicks on one of your ads, they will end up on a page on your web site.

This page is known as your “landing page” because this is where your visitor “lands.”

One of the best ways to get more people to reserve a space is to use testimonials from your current or previous guests, and we’ll cover how to get those testimonials in a future email if you’ve downloaded our free 7 Step RV Park Marketing Plan.

PPC Works Well for RV Park Advertising

PPC ads are a good way to increase your website traffic regardless of your park’s position in the search engines.

How to Start Running PPC Ads for Your Mobile Home or RV Park

To start running ads on Google, just go to :

http://www.google.com/adwords

If you want to do it yourself, Google has a number of courses you can take to learn how to create effective PPC ads and this is a good place to start:

http://www.google.com/adwords/how-it-works/ads-on-google.html

Whether you setup your campaigns or pay someone else to do it for you, it will take some time to “optimize” your ads to achieve the best results for the lowest “cost per click.”

Should You Hire a Marketing Agency to Create & Manage Your PPC Ads?

Before you decide to hire a company to manage your PPC ads for you, find out if they charge a fee in addition to the cost of the ads, or if they include everything for one monthly rate.

If the agency ads a fee on top of what you would already pay to Google or Bing, they don’t have much motivation to optimize your ads, which is the process of getting you as many clicks as possible for the lowest possible cost per click.

An RV Park Copywriter Should Know the Industry

When an ad agency rolls their fee into an “all-inclusive” rate, they are highly motivated to optimize your ads.

You can learn more about how PPC management works in this video.

The video is less than 9 minutes long and is a great introduction to PPC ads and PPC ad management.

P.S. If you don’t want to go to all the trouble of learning how to do keyword research, PPC ad copywriting, campaign management and optimization, we offer an all-inclusive PPC ad management program. Click here for more details

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Discover What You Can Do To Fill Your Vacancies

The first step to fill your vacancies is to discover what’s working now, what’s not working, and what you can do to get better results.

Let’s get on the phone and see what you can do and whether or not we’re a fit.
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Jason Ayers

Jason Ayers grew up in the mobile home, RV park, and apartment business doing everything from maintenance to management.After successfully using the Internet and online marketing to attract 95% of the tenants for his family's mobile home and RV parks, he began accepting a limited number of clients for RV Park Marketing Experts, where he helps owners fill their vacancies, maximize their revenue, and increase the re-sale value of their properties.He is also the creator of Mobile Home Park Classroom, an online property management training platform for the MHP and RV park business that makes it easy for an owner to find, hire and train all of their property managers with just an hour or two of the owner's time per manager.